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Our Story

A family business through and through, TruColor was founded by Ray Truluck in 1980. Originally a print franchise, the Greenville print shop served a unique role in the local market, offering commercial printing options with walk-in service and a warm, mom-and-pop feel. In 2004, Truluck took the thriving business independent, adopting the name TruColor.

More than three decades later, a new generation stepped in when Truluck offered his daughter, Sallie Gold, the opportunity to take over the business when he retired. After working side-by-side for four years, Sallie took the reins in 2020, building on her father’s foundation with fresh takes on technology, promotion, and company culture. Under her leadership, TruColor continues to grow and evolve, remaining a steadfast resource in the Greenville community.

Each Day, We’re Guided By The Lessons We’ve Learned Along The Way: the importance of coming through when people need us. That honesty and teamwork are essential to success. That our work can be fast-paced, high-tech, and detail obsessed while remaining rooted in something even more vibrant and true: our community, our families, and one another.

Timeline

1980

Ray Truluck establishes an offset printing franchise in Greenville, South Carolina

1990

The business obtains its first Macintosh computer

1994

The print shop moves into a larger space across the street

1998

The business embarks on its first major expansion in the new building

2000

The business purchases its first digital press and acquires another print shop

2002

Southern Printing is acquired

2003

Americana Printing is acquired

2004

Truluck takes the business independent and rebrands as TruColor

2005

TruColor acquires Graphic Printing Mailing

2006

TruColor acquires Xtreme Printing and another print company

2007

TruColor acquires a Mauldin based print franchise

2011

TruColor is included in Printing News’s Top 100 Small Commercial Printers list for the first time

2016

Sallie Gold joins the team as COO and TruColor purchases its first wide-format printer

2017

TruColor becomes an exclusively digital print shop

2018

TruColor acquires the print division of Greenville Office Supply

2019

TruColor embarks on a second physical expansion

2020

Gold officially takes over for her father as owner of TruColor

Meet The Team

Sallie Gold

Leader of TruColor

How long have you been with TruColor?
My entire life (earning extra TV time or gas money), but officially on the payroll since 2016. Favorite thing about TruColor: How supportive we are of each other, whether that’s between our team or with our customers. It’s very rare to have a bad day here because of people’s attitudes.

Favorite thing about TruColor: How supportive we are of each other, whether that’s between our team or with our customers. It’s very rare to have a bad day here because of people’s attitudes.

A favorite past project: Creating a team that includes veterans who have been with the company for 15+ years (and one 35+!), people inherited from our many acquisitions, and new hires with no prior experience. Everyone is here to elevate our customers, themselves, and each other.

What does your perfect day off look like?
Packing three days into one! I’d love to spend an entire day being a fun mom with no other responsibilities, then another day sleeping in, reading, and watching a full season of something. A full day would also be dedicated to eating and drinking with my husband, making sure I never got full so I could have every bite I wanted—with someone else cooking and doing the dishes.

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Matthew Forest

Production Manager

How long have you been with TruColor?
Since 2019

Favorite thing about TruColor: The close-knit family feel! I consider the TruColor family to be an extension of my own. I simply love working with this team and helping them grow in their craft, watching all of us become better than we ever thought we could be.

What does your perfect day off look like?
Give me a day at the lake or riding through the mountains. Maybe it’s the annual pilgrimage into North Carolina to pick out and cut our Christmas tree. As long as I’m with my family, it will be a perfect day.

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Melanie

Office Manager

How long have you been with TruColor?
Since 2019

Favorite thing about TruColor: The friendly family environment. The strong dedication from each employee to producing top-quality products for customers.

What does your perfect day off look like?
Spending time at the beach with my husband, family, and dogs.

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Sean Smith

Account Executive

How long have you been with TruColor?
Since 2019

Favorite thing about TruColor: Coming through for a customer who has a firm deadline, particularly when they’ve been told it was not possible by someone else.

A favorite past project: I love going to the Bon Secour Wellness Arena and seeing all of the graphics and signage we completed in partnership with the Greenville Spartanburg International Airport.

What does your perfect day off look like?
I’d like to wake up and catch up on some TV shows I’ve fallen behind on. Hopefully the Braves have an afternoon game I could throw on after that. Then, dinner and drinks with my beautiful fiancé, to make sure she follows through and actually marries me in November of 2022.

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Kaytlin Clapp

Account Manager

How long have you been with TruColor?
Since 2022

Favorite thing about TruColor: My team. I love walking into work, telling everyone “good morning,” and having it reciprocated. It truly feels like you are working with family.

A favorite past project: Helping create custom labels for a customer’s essential oil business.

What does your perfect day off look like?
Heading to Lake Hartwell for a long day with my family and friends!

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Sharon Gilstrap

Account Manager

How long have you been with TruColor?
40 years

Favorite thing about TruColor: We work together to meet the needs of our clients, no matter how big or small.

A favorite past project: Doing fulfillment work. It allows me to be hands-on, which is a great balance to the computer work I do day in and day out.

What does your perfect day off look like?
On a cruise ship in the middle of the Caribbean.

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Bethani Cox

Account Manager

How long have you been with TruColor?
Since 2021

Favorite thing about TruColor: The people-centric, family-first environment.

A favorite past project: I helped a customer get pictures printed for his wife as a gift. We sat down multiple times to figure out which pictures, sizes, etc., would be best, and when he picked them up, he was so excited.

What does your perfect day off look like?
Spending the day with family or friends, going to a local coffee shop, and heading into downtown Greenville for a delicious meal.

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Cait Richard

Account Manager

How long have you been with TruColor?
Summer 2023

Favorite thing about TruColor:
I love the community within TruColor. The staff cares so deeply for not only their employees, but also their customers! As a local family business, relationship-building is what is important and they exceed on that aspect every day.

A favorite past project: I love helping with wedding stationery and invitation suites! I love all the ideas, colors, and personalization that comes along with it. Also, helping a bride get her vision on paper for such an important, monumental day is priceless.

What does your perfect day off look like?
My perfect day off would be somewhere in the sun! Either on a road trip, at a concert, or on the boat with a good book in my hand.

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